Information architecture
Menu structure, page hierarchy and naming, validated with card sorting and tree testing.
UX Design Fewer steps, fewer support tickets.
UX design makes sure users find what they need in your product and finish their task without getting stuck. We design the information architecture, flows, onboarding and error states, then build them with the same team and improve them with usage data.
Customer journey map1 pain point
- Discover
- Compare
- Sign-up
- First use
- Return
Emotion curve · illustrative
What we do
UX design
Information architecture, user flows and error states, so users get the job done in fewer steps.
User flows
We map critical tasks such as sign-up, ordering, approval and payment step by step and remove unnecessary ones.
Onboarding
Welcome and guidance flows that let new users see the value in their first minutes.
Error and empty states
Messages that say clearly what happened and what to do next, including empty screens and lost connections.
UX writing
Button, form and notification copy that is short, clear and consistent in Turkish and English.
Data-driven improvement
After launch we track GA4 funnels and drop-off points and redesign the steps that cause trouble.
What you get
What you receive.
Outputs and measures
- Task completion rate
- Number of steps
- Funnel drop-off rate
- Support tickets
- Conversion rate
- SUS
- 1Sitemap and information architecture
The approved structure of screens and menus.
- 2Flow diagrams
Critical task flows drawn with decision points and error paths.
- 3Wireframes
A content and layout skeleton for every screen, for quick sign-off before visual design.
- 4Acceptance criteria
Measurable acceptance criteria for each flow, used in development and testing.
Why Futurecode
Design, software and marketing at the same table.
What is designed gets built
The team that designs also writes the code, so nothing gets lost between design and the live product.
Current technology, quickly
We follow new tools and methods closely and bring what works into your projects quickly.
With you after launch
SEO, ads and analytics under one roof, so growth after launch is planned too.
How we work
From scope to live use.
- 01 / 1 week
Analysis
Review of your processes, scope and a fixed-price written proposal.
- 02 / 2 weeks
Prototype
Clickable screens or a first module to settle the approach.
- 03 / Depends on scope
Development
Two-week cycles, each with a working version, demo and sign-off.
- 04 / Ongoing
Go-live and care
Release, training and the support scope we agree on.
Access control, backups and data protection needs are assessed within the project scope. Information security follows an ISO/IEC 27001 approach.
Other services
From research to prototype, design centred on your users.
User research
Interviews, surveys and usage data that show where users struggle, so design decisions rest on evidence.
Explore
UI design and visual identity
Typography, colour, icons and components in one accessible interface that speaks the same language on web and mobile.
Explore
Prototyping
Test the idea with a clickable Figma prototype before any code is written, and protect budget from wrong turns.
ExploreFAQ
About this service.
UX design
What is UX design?
UX (user experience) design shapes how easily, quickly and accurately people can use a product. Information architecture, user flows, interactions and error states are its subject. The visual look is the job of UI design.
Can you improve the UX of our existing product?
Yes. We start with analytics and user feedback to find the flows causing the most trouble. Then we improve them, highest-impact steps first, without rewriting the whole product.
How do you measure the impact of UX design?
We compare task completion, number of steps, drop-off points and support tickets before and after the change, using GA4 events alongside usability tests.
Do you do UX design for business software?
Yes. Data-heavy, multi-step software such as ERP, CRM, B2B portals and field apps gains the most from good UX. We design and build systems like these in our own products too.
Book a call
Request your free analysis.
Fill in the form and we will reply within one business day to plan a 30-minute introductory call.
You receive a written scope and budget proposal the same week.
Teknopark Ankara
Working remotely across Türkiye and Europe
