GA4 setup and audit
Events, conversions, audiences and data retention, plus detection of double counting and missing events in your current setup.
Analytics and Reporting Know which channel brings in sales.
Our analytics and reporting service sets up GA4, Google Tag Manager and consent mode properly and brings the data together in Looker Studio dashboards. As a development team we fix missing or broken tracking in your site’s code and connect it to your CRM, so reports run from the click through to the sale.
Marketing dashboardGA4 · CRM
VisitsProduct pageQuoteSale
Click-to-sale funnel · illustrative
What we do
Analytics and reporting
Properly configured GA4, Tag Manager and Looker Studio, with reports that reach all the way to sales.
Tag Manager and code fixes
A proper dataLayer is built into your site’s code for form, cart, call and WhatsApp events, so tracking does not break when the theme changes.
Cookie consent and consent mode
A cookie banner compliant with KVKK and GDPR, Google consent mode v2 and tags that respect consent.
Looker Studio dashboards
GA4, Search Console, Google Ads and Meta data in one dashboard, with separate views for management and marketing.
CRM and sales connection
The source of each lead is carried into your CRM, so reports show which campaigns turned into quotes and sales.
Analysis and recommendations
Alongside the numbers, a short commentary on what changed, why and what to do next: decisions, not just tables.
What you get
What you receive every month.
KPIs we track
- Conversion rate
- Cost per lead
- ROAS
- Revenue by channel
- Lead-to-sale rate
- Consent rate
- 1Measurement plan
A written list of KPIs tied to your business goals, the events to track and conversion definitions.
- 2Implementation and validation
GA4, Tag Manager and consent mode set up, with a validation report showing every event tested.
- 3Live Looker Studio dashboard
A dashboard in your own account, refreshed daily and easy to share.
- 4Monthly report and call
Results by channel, the reasons behind changes and recommendations for next month.
The difference
Why a software team?
Digital marketing results are often decided on the website. When the team that writes the code also runs the ads, those problems do not wait for weeks.
Split setup
- One firm builds the site, another runs the ads.
- A slow page or broken form waits with a note to “ask your developer”.
- Reports stop at clicks and likes.
- Tracking tags are missing or duplicated.
- One team builds the site, runs the ads and sets up tracking.
- We fix technical problems directly in the code, without passing them on.
- Reports go down to leads and sales; forms connect to your CRM.
- We set up Tag Manager, GA4 and conversions properly and document them.
How we work
From analysis to the monthly report.
- Week 1
Analysis
We review your site, competitors, accounts and tracking, and prepare a free visibility report.
- Week 2
Strategy
Channels, goals and budget, plus a monthly task list and the KPIs we will track, agreed in writing.
- Weekly
Execution
Technical fixes, content, campaigns and posts go out according to plan.
- Monthly
Measurement
A report and a call: what worked, what did not, where budget moves next.
Other services
Channels that work better together.
In-house AI
AI solutions and consulting
Run internal operations with AI agents: flows that read invoices into Logo, turn emailed orders into ERP entries and put the report in front of you each morning.
Explore
SEO services
Technical SEO, content and local search, run by the team that can change your site’s code.
Explore
Google Ads management
Search, Performance Max and YouTube campaigns with properly configured conversion tracking.
Explore
Social media management
Content plans, design, video and community management for Instagram, LinkedIn and other channels.
Explore
Performance marketing
Meta, LinkedIn and TikTok ads, with audience, creative and bid tests focused on leads and sales.
Explore Next-gen search
Generative engine optimisation (GEO)
Getting your brand mentioned accurately, with sources, in ChatGPT, Gemini, Perplexity and Google AI Overviews answers.
Explore
Corporate web design
Where every channel lands: a fast, measurable website built to convert.
Explore
Content strategy
Content planned and produced to rank on Google, be quoted in AI answers and support sales.
ExploreFAQ
About this service.
Analytics and reporting
Why might GA4 show inaccurate data?
The usual causes are missing or duplicated tags, wrongly defined conversions, consent blocking tags and missing cross-domain tracking. Our initial audit finds and fixes these one by one.
What is consent mode?
Google consent mode sets how Google tags behave based on each user’s cookie choice. Without consent no cookies are used, yet modelling preserves much of your conversion measurement; Google Ads also expects it for users in Europe.
Can reports connect to our CRM?
Yes. We pass each lead’s source into your CRM and link quote and sale outcomes back into the reports, so you see which channel brings real sales, not just form counts.
How long does setup take?
Measurement planning and setup typically take 2–4 weeks; CRM integration and multi-channel dashboards can extend this. The exact timeline is set out in a written proposal after the analysis.
Book a call
Request your free analysis.
Fill in the form and we will reply within one business day to plan a 30-minute introductory call.
You receive a written scope and budget proposal the same week.
Teknopark Ankara
Working remotely across Türkiye and Europe
