User interviews
Structured interviews with customers, dealers or internal teams, capturing needs and blockers in their own words.
User Research and Analysis Evidence from your users, not guesswork.
User research shows what the people using your product actually do and where they struggle. We combine interviews, surveys, usability tests and analytics data, and turn the findings into prioritised design and development work.
User interviews · 8/12In progress
- Is finding an order easy?
- Could you finish the form?
- Do you understand the report?
“I export the report to Excel every time just to read it.”
Illustrative research board
What we do
User research
Interviews, surveys and usage data that show where users struggle, so design decisions rest on evidence.
Surveys and quantitative data
Surveys designed with the right sample to measure how widespread interview findings really are.
Analytics and behaviour analysis
GA4, heatmaps and session recordings show where users pause and where they drop off.
Usability testing
We watch real users attempt real tasks, so problems are reported as observations, not assumptions.
Competitor and benchmark review
The patterns your users already know from other products, and the gaps where you can stand out.
Personas and journey maps
We turn findings into personas and user journey maps the whole team can use every day.
What you get
What you receive.
Outputs and measures
- Task completion rate
- Time on task
- Drop-off points
- SUS
- Error count
- Satisfaction score
- 1Research plan
A written plan of which questions we will answer, with which methods and how many participants.
- 2Findings report
A prioritised list of problems backed by observations, quotes and data.
- 3Personas and journey maps
Editable persona cards and user journey maps in Figma or FigJam.
- 4Improvement roadmap
Recommendations ranked by impact and effort, ready to become design and development tasks.
Why Futurecode
Design, software and marketing at the same table.
What is designed gets built
The team that designs also writes the code, so nothing gets lost between design and the live product.
Current technology, quickly
We follow new tools and methods closely and bring what works into your projects quickly.
With you after launch
SEO, ads and analytics under one roof, so growth after launch is planned too.
How we work
From scope to live use.
- 01 / 1 week
Analysis
Review of your processes, scope and a fixed-price written proposal.
- 02 / 2 weeks
Prototype
Clickable screens or a first module to settle the approach.
- 03 / Depends on scope
Development
Two-week cycles, each with a working version, demo and sign-off.
- 04 / Ongoing
Go-live and care
Release, training and the support scope we agree on.
Access control, backups and data protection needs are assessed within the project scope. Information security follows an ISO/IEC 27001 approach.
Other services
From research to prototype, design centred on your users.
UI design and visual identity
Typography, colour, icons and components in one accessible interface that speaks the same language on web and mobile.
Explore
UX design
Information architecture, user flows and error states, so users get the job done in fewer steps.
Explore
Prototyping
Test the idea with a clickable Figma prototype before any code is written, and protect budget from wrong turns.
ExploreFAQ
About this service.
User research
What is user research?
User research studies the needs, behaviour and problems of the people who use a product, through interviews, surveys, testing and data analysis. As a result, design decisions are based on evidence rather than assumptions.
How many users do we need to talk to?
For qualitative interviews, 5–8 people per user group usually reveal most of the problems. To measure how common those findings are, we back them up with a wider survey.
Do you recruit the participants?
Working with your existing customers or users gives the most accurate results, and we run the invitations with you. If you do not have users yet, we recruit participants who match your target audience.
How long does research take?
It depends on scope; a focused study typically takes 2–4 weeks. We confirm the exact timeline and number of participants in a written proposal after the analysis.
Book a call
Request your free analysis.
Fill in the form and we will reply within one business day to plan a 30-minute introductory call.
You receive a written scope and budget proposal the same week.
Teknopark Ankara
Working remotely across Türkiye and Europe
