Conversion tracking
Google Tag Manager, GA4, form, call and WhatsApp conversions, enhanced conversions and consent mode.
Google Ads Management Advertising where every lira is measured.
We set up and manage Search, Performance Max and YouTube campaigns. Conversion tracking comes first, because optimising without knowing what drives sales is guesswork.
Search campaignActive
- Clicks
- 1.284
- Conversions
- 96
- Per conversion
- ₺184
Illustrative data
What we do
Google Ads management
Search, Performance Max and YouTube campaigns with properly configured conversion tracking.
Search campaigns
High-intent keywords, negative keyword lists and ad copy tests.
Performance Max and Shopping
Product feeds, asset groups and audience signals, with Merchant Center setup for e-commerce.
YouTube and Display
Awareness and remarketing campaigns, including creative production.
Landing pages
We also build and test the page your ads point to, so slow pages and broken forms do not eat the budget.
Budget control
Daily spend tracking, invalid click checks and a monthly budget cap.
What you get
What you receive every month.
KPIs we track
- Conversions
- Cost per conversion
- ROAS
- Click-through rate
- Impression share
- Quality score
- 1Account audit
If you have an account, a written review of structure, spend and tracking errors.
- 2Campaign and tracking setup
Campaign structure, conversion tags and a reporting dashboard.
- 3Weekly optimisation
Search terms, bids and ad copy are reviewed every week.
- 4Monthly report and call
Spend, conversions, cost per conversion and next month’s plan.
The difference
Why a software team?
Digital marketing results are often decided on the website. When the team that writes the code also runs the ads, those problems do not wait for weeks.
Split setup
- One firm builds the site, another runs the ads.
- A slow page or broken form waits with a note to “ask your developer”.
- Reports stop at clicks and likes.
- Tracking tags are missing or duplicated.
- One team builds the site, runs the ads and sets up tracking.
- We fix technical problems directly in the code, without passing them on.
- Reports go down to leads and sales; forms connect to your CRM.
- We set up Tag Manager, GA4 and conversions properly and document them.
How we work
From analysis to the monthly report.
- Week 1
Analysis
We review your site, competitors, accounts and tracking, and prepare a free visibility report.
- Week 2
Strategy
Channels, goals and budget, plus a monthly task list and the KPIs we will track, agreed in writing.
- Weekly
Execution
Technical fixes, content, campaigns and posts go out according to plan.
- Monthly
Measurement
A report and a call: what worked, what did not, where budget moves next.
Other services
Channels that work better together.
In-house AI
AI solutions and consulting
Run internal operations with AI agents: flows that read invoices into Logo, turn emailed orders into ERP entries and put the report in front of you each morning.
Explore
SEO services
Technical SEO, content and local search, run by the team that can change your site’s code.
Explore
Social media management
Content plans, design, video and community management for Instagram, LinkedIn and other channels.
Explore
Performance marketing
Meta, LinkedIn and TikTok ads, with audience, creative and bid tests focused on leads and sales.
Explore Next-gen search
Generative engine optimisation (GEO)
Getting your brand mentioned accurately, with sources, in ChatGPT, Gemini, Perplexity and Google AI Overviews answers.
Explore
Corporate web design
Where every channel lands: a fast, measurable website built to convert.
Explore
Content strategy
Content planned and produced to rank on Google, be quoted in AI answers and support sales.
Explore
Analytics and reporting
Properly configured GA4, Tag Manager and Looker Studio, with reports that reach all the way to sales.
ExploreFAQ
About this service.
Google Ads management
Is ad spend included in the fee?
No. Ad spend is paid to Google directly from your card; our fee is for management. You see every lira of spend in your own account.
Who owns the ad account?
The account is opened in your name and stays yours. If you stop working with us, campaigns and history remain in your account.
What is the minimum budget?
It depends on your sector and competition. During the audit we look at keyword costs and recommend, in writing, a budget that can produce meaningful results.
When will we see results?
Search ads bring traffic from day one. The learning period and first optimisations usually take 2–4 weeks.
Book a call
Request your free analysis.
Fill in the form and we will reply within one business day to plan a 30-minute introductory call.
You receive a written scope and budget proposal the same week.
Teknopark Ankara
Working remotely across Türkiye and Europe
